Hello, my name is
Tina Marie
Data-driven Marketing
About me
Recently graduated with a degree in Advertising at the University of South Wales, with a strong analytical approach to experiential marketing, brand storytelling and data-driven strategy.
What I'd like to do
Whether it’s campaign planning, social media, or performance marketing, my goal is to create work that’s measurable, meaningful, and built for real people.
Insight
I pay attention to the smaller details that explain behaviour, and I like turning those observations into something meaningful for a brand. It’s the part of the process that feels the most human.
Strategy
Cutting through noise, understanding what people actually need, and shaping that into a direction a team can align behind. It’s thoughtful, focused, and people-led, which fits how I naturally approach work.
Media Planning
Media planning lets me take audience behaviour, budgets, and real-world habits and turn them into placements that feel considered rather than random.
Skills
My Experience
2025
PenyBont FC
Strategic Social Media Intern
I developed weekly content plans, refined the club’s tone, and used performance insights to guide what we posted and why. It sharpened my ability to balance creativity with real‑time demands and build social strategies shaped by audience behaviour.
2025
University Project Fall Term
Digitas UK x Lloyds Bank
Developed an integrated campaign for Lloyds Bank Premier, repositioning the brand to better engage the UK’s mass affluent segment by shifting from aspirational messaging to emotional reassurance and simplicity.
2025
University Project
Fall Term
Spindogs x Visit Cardiff
Collaborated with Spindogs on the development of a story-driven tourism campaign for Visit Cardiff, positioning the city as the gateway to Wales’ Ghibli-inspired landscapes to attract new international audiences. Final Grade 80.
2023-2024
Thon Hotel Orion, Norway
Social Media Lead
I created and scheduled posts to boost engagement and views. I focused on keeping content engaging, on-brand, and optimised to grow our online presence and connect with guests. Raised engagement and views by 45% in 6 months.
University of South Wales
Admiral Group Plc
Portfolio Overview
