About me
Introduction
After years in hospitality and customer service, I reached a point where I knew I wasn’t getting to show my full potential. I’d built a career across Norway, Malta, Greece and Amsterdam, learnt how to handle pressure, read people quickly and solve problems on the spot, but something was missing. So I took the risk I’d been putting off for too long. I went back to school, reeducated myself and stepped into the advertising industry. It was a big shift, but it finally gave me the space to work more strategically and use everything I’d learnt about people in a new way.
After going back to school, I’ve learnt a lot about myself. I’ve realised that I work best when I can think ahead, ask the right questions and shape a clear direction. I’ve also learnt that I enjoy the balance between structure and creativity that advertising gives me. It’s shown me that I’m good at breaking down problems, understanding people and turning insight into something practical.
Before starting my BA in Advertising at USW, I studied digital marketing at Noroff and earned my diploma. That was the first time I understood how much I enjoyed strategy, audience insight and the thinking behind why things work. At USW, I’ve built on that foundation and developed a strong set of technical skills. I’ve learnt how to build strategies, write briefs, develop insights, create tone of voice, plan media and structure campaigns from start to finish. I’ve also worked with audience research, brand positioning, creative concepting and presenting work in a clear and professional way.
Experience
2025
University project
Fall Term
Lego
Collaborating with the Director of Global Social Creative at LEGO to develop an organic, social-first summer campaign for LEGO focused on the theme of Play, showcasing its diverse meanings and how it brings people together.
2025
University project
Fall Term
Spindogs x Visit Cardiff
Collaborated with Spindogs on the development of a story-driven tourism campaign for Visit Cardiff, positioning the city as the gateway to Wales’ Ghibli-inspired landscapes to attract new international audiences.
2021-2023
Customer Service
Customer Service agent
Worked at Teleperformance, ComeOn Group, Rituals and Conduent. Learnt critical thinking skills, Sales skills, Market & Consumer Insight, Data Analysis & Reporting, Emotional Intelligence & Empathy over phone and email.
2019
University of Stavanger
Hotel Management Bachelor
The program combines strategic thinking with practical management and covers topics such as service, hotel administration, marketing, finance, and HR.
2012-2021
Hotel Experience
Thon Hotels & Raddison Blu
Reception trade certificate in 2014, worked at Thon Hotels Orion and Radisson Blu Atlantic. Learnt communication skills, problem-solving skills, account management, multitasking, adaptability, working independently and in teams.